Corinna Peterson

Focuses heavily on keeping our sexual & exciting brand image

Keep a consistent brand image by using model from video advertisement

Ad is simple & effective

One-sided ad with a picture window of model to draw consumer into the product

Used resonance with copy on ad, "Moms, Get Some. Get Yours."

• ​playfully saying moms can get their afternoon delight in more ways than one

Focusing in on our consumer's hedonic needs